Nielsen’s report indicates a decline in sales of chips and pretzels in recent years; however, meat snacks are driving growth in the salty snack category with a robust upward trend. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more varied snacking options. These snacks are perceived to have a “health halo” due to their protein and healthy fat content, and many products also incorporate vegetables and grains, reinforcing their healthful image.
Given the impressive sales figures, it is no wonder that companies like Tyson Foods and Hershey’s are keen to tap into the meat snack market. Hershey has already made significant progress by acquiring the popular jerky brand Krave, which continues to thrive with its innovative offerings. The rising popularity of meat snacks coincides with a growing demand for protein, coupled with deflationary trends that are keeping meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced a nearly 5% increase last year, marking the largest jump in 40 years. For many consumers, this shift towards meat consumption has translated into an increased interest in meat snacks, which are viewed as convenient and provide similar protein and health benefits.
As consumers look for ways to enhance their diets, some may wonder, “Can you take calcium citrate with magnesium?” This question highlights the growing interest in combining various supplements to support overall health, which mirrors the trend in snacking towards products that offer both taste and nutritional advantages. In this evolving market, meat snacks are well-positioned to capitalize on the demand for healthier options, further solidifying their place in consumers’ diets.