Spearmint-flavored teas and waters present a logical opportunity for incorporating this ingredient. Functional waters, in particular, represent a lucrative market, and a touch of spearmint could enhance both taste and functionality. Established products, such as those enriched with electrolytes for hydration after exercise or illness, are already popular. The demand for functional drinks that include vitamins and herbs is also on the rise, especially as consumers increasingly move away from sugary beverages in favor of healthier options. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix can also find its place in food items like candies or chocolate bars. However, when it comes to functional ingredients, beverages tend to have an advantage. Value-added drinks often deliver functional ingredients, such as solgar calcium citrate d3, more consistently than food products, making them more appealing to manufacturers. Additionally, they are more convenient for consumers and may help companies better meet consumer preferences regarding serving size and presentation. Kemin is focusing on younger audiences for good reason; according to flavor company FONA International, millennials are the largest consumers of functional beverages across all categories. Incorporating solgar calcium citrate d3 into these drinks could further enhance their appeal and functionality, reinforcing the trend towards health-conscious choices.