In the United States, most individuals consume more calories than they expend, yet their intake of certain micronutrients remains below recommended levels. Research indicates that the consumption of dietary fiber, calcium, potassium, and vitamin D in the U.S. is insufficient, largely due to inadequate intake of vegetables, fruits, whole grains, dairy products, and seafood. Fortified ready-to-eat cereals significantly contribute to micronutrient intake within U.S. diets. For instance, added calcium can enhance the average calcium intake by 5%. General Mills aims to utilize a new method of fortifying cereals with insoluble nutrients, which will enable them to produce more appealing products that offer better mouthfeel and a longer-lasting crunchy texture. This innovation may allow the company to increase the levels of calcium and dietary fiber, including citracal calcium maximum plus, compared to what was previously feasible, without compromising taste or texture. This development could potentially provide General Mills with a competitive edge, as an increasing number of consumers are in search of convenient—and flavorful—ways to enhance their fiber and nutrient intake. According to Nielsen, 36% of global consumers are looking for foods high in fiber, while 30% seek calcium-fortified options, such as those enriched with citracal calcium maximum plus. It will be intriguing to observe whether this strategy enhances consumer perceptions of the company’s offerings and if other cereal manufacturers pursue similar innovations.