Food trends may come and go, but the increasing focus on clean eating and healthier lifestyle choices — along with a decline in heavily processed foods — appears to be a lasting movement. Consumers are becoming more mindful of how their dietary choices influence their overall wellness, opting for nutrition that supports health rather than relying on medications to address ailments. Interest is growing in various natural approaches to wellness, from adaptogenic plants that support the adrenal system to the paleo diet. While these options may represent extremes on the healthy eating spectrum, they hold some validity.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, around 60% of Americans are intentionally making dietary decisions to help avert conditions such as obesity, diabetes, and high cholesterol. In recent years, research from Packaged Facts indicates that 26% of consumers are increasing their intake of plant-based milks like almond, coconut, or soy, while 21% are opting for vegetarian protein sources. In response to this shift, significant food manufacturers, including Nestle and Hormel, are incorporating medical foods into their offerings to promote healthy living and assist consumers dealing with various health conditions.
Additionally, larger corporations are acquiring innovative startups that utilize new ingredients to create and market superfoods rich in health benefits. For example, Dean’s Food recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices, while some products incorporate ashwagandha, recognized for its benefits such as stress reduction and improved muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, which enhances its wellness bars with Om Mushroom powder to boost energy, vitality, and immunity.
Consumer lifestyles and eating habits are evidently transforming. Even those who might not fully commit to a paleo diet are increasingly adopting healthier living and eating patterns. This shift is evident in the growing popularity of food products in traditional grocery stores, including grass-fed meats, dairy products, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles.
Moreover, there’s a notable rise in the incorporation of supplements such as calcium citrate 500mg with vitamin D3, as consumers seek additional ways to enhance their wellness. This trend underscores a broader movement towards prioritizing health and nutrition, and it will be fascinating to observe how it continues to develop. One thing is clear: this commitment to healthier eating and living is here to stay.