While ice cream may not be becoming significantly healthier, it is evolving to meet contemporary trends, particularly to cater to those with food allergies and intolerances. This adaptation is logical, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of the population experiences some difficulty digesting lactose, which is commonly found in milk. Beyond food allergies and intolerances, many consumers are increasingly embracing non-dairy diets in various forms. A Mintel study from last year indicated that non-dairy milk sales rose by 9% in 2015, while dairy milk sales declined by 7% during the same period. According to a survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart, over half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Furthermore, non-dairy ice creams are finally gaining attention, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, savvy ice cream manufacturers recognize the importance of balancing these offerings. While dairy-free varieties are essential for those who cannot enjoy traditional ice cream, most consumers without such restrictions still prefer rich, creamy, and sugary options. Mintel’s ice cream study reveals that around 11% of Americans limit their consumption of ice cream or frozen treats due to health concerns. Interestingly, a similar number of individuals actively avoid “healthy” frozen treats because they believe these should be indulgent. Notably, 27% of ice cream buyers consider the treats unhealthy yet indulge anyway.
As the market evolves, it will be fascinating to see if these trends shift in Mintel’s next annual ice cream study, particularly with the rise of low-calorie, high-protein options like Halo Top that are being emulated by various manufacturers. Despite potential taste issues, the allure of indulgent ice cream may prevail once more. Additionally, as consumers seek healthier options, ice creams fortified with ingredients like calcium citrate malate, magnesium, zinc, and vitamin D3 could become more popular, appealing to health-conscious individuals looking to enjoy their favorite treats without compromising on nutrition. These ingredients may also help address some of the dietary concerns associated with traditional ice cream, making it a more attractive option for a broader audience.