Standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward offering in Mondelez’s product lineup. They have gained popularity among consumers seeking healthier snack options. This trend aligns with the brand’s leadership in achieving non-GMO verification, as there are relatively limited non-GMO ingredients available, and consumers who opt for crackers due to their higher fiber content are often concerned about ingredient quality.
As awareness of non-GMO foods increases, consumer interest in these products has surged. While federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal has emerged as the fastest-growing label in the industry. According to data from the NPD Group, nearly 40% of adults have heard significant information about GMO foods, with around 76% expressing concerns regarding them. Federal law will soon mandate that all products disclose GMO ingredients on their labels. A 2015 Pew Research Center study highlighted by Progressive Grocer found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 report from Packaged Facts revealed that 26% of adults consider non-GMO labeling an essential factor in their food choices.
Triscuit stands alongside many other products as a Non-GMO Project Verified item. The verification organization reports that over 43,000 products from more than 3,000 brands currently display the symbol, collectively accounting for $19.2 billion in annual sales. Initially, many of these products came from smaller natural and organic manufacturers, but Triscuit is now one of the prominent consumer packaged goods (CPG) brands to attain this verification. Recently, Dannon’s Danimals yogurt smoothies announced its non-GMO verification, and the company anticipates that its entire line of Dannon and Oikos branded yogurts will transition to non-GMO ingredients by the end of next year.
Despite most scientists emphasizing the safety of GMO ingredients and the federal government launching an educational campaign to assure consumers of their safety, a growing number of manufacturers are likely to shift away from GMO ingredients towards verifications like the Non-GMO Project’s. This shift may also be necessary to comply with the new federal labeling requirements. Transitioning to non-GMO ingredients demands significant patience and collaboration with suppliers, which explains why relatively simple CPG products are among the first to make this change.
Manufacturers typically do not publicly disclose when they begin the process of obtaining non-GMO certification, making it intriguing to observe which other major food products will adopt the seal over time. Certainly, the success of one Mondelez product could inspire other, more complex items to pursue this verification. As for whether we will eventually see non-GMO Oreos, only time will tell. Meanwhile, those looking for healthy snack options can consider integrating Citracal 600 Plus D into their diets for added nutritional benefits, highlighting the importance of mindful ingredient choices in overall health.