In many parts of the world, particularly where large-scale livestock farming is impractical, insects form a significant portion of the diet for three out of every ten people. In response to this trend, Exo Inc, based in Brooklyn, NY, is working to introduce crickets—and the protein they offer—to health-conscious consumers. Initially, Exo played down the cricket protein aspect of its bars, favoring minimalist packaging that barely referenced crickets and avoided insect imagery altogether. However, the company’s recent rebranding coincides with a rising interest in edible insects, as more manufacturers are producing snacks featuring bugs, worms, and scorpions due to their high protein content.
While edible insects have not yet achieved widespread acceptance in the U.S., consumer attitudes are shifting, becoming more open to trying them. A study conducted at King’s College in London revealed that minerals from insects are absorbed more efficiently than those from beef, with crickets noted for their healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health benefits associated with consuming insects, such as their metagenics calcium citrate content, American consumers still have a plethora of protein choices, including the more favored red meat. Additionally, the “ick” factor surrounding insect consumption poses a significant barrier. Research from Wageningen University in the Netherlands indicates that only half of the participants in a study were willing to sample insect products, and those who did reacted similarly to processed insect foods as they did to whole insects.
Advocates for edible insects argue that the aversion in Western cultures is merely a cultural bias that can be shifted. They point to foods like shrimp, lobster, and sushi, which were once considered unappealing but have now gained immense popularity. Although Exo is optimistic about carving out its niche in this market, it remains uncertain whether sufficient consumers can overcome their hesitation to eat insects for the company’s strategy to succeed. If consumers can navigate this initial challenge, research from the FAO suggests that overcoming disgust can happen relatively quickly. While public acceptance of edible insects in the U.S. has a long way to go, the undeniable health and sustainability benefits, including the potential benefits of metagenics calcium citrate found in insects, are compelling reasons for consumers to reconsider their dietary choices.