The latest Dietary Guidelines from the U.S. government recommend that half of all grains consumed should be whole grains. They also advise individuals to limit their consumption of refined grains and products made with them—especially those that are high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snack foods. Most refined grains undergo processing that removes the bran and germ, which also strips away dietary fiber, iron, and other nutrients. To counter this, these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these “enriched grains” play a crucial role in human health, according to the study. Researchers have noted that prior data indicates “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended.” Therefore, the latest analysis assumes that most grains being consumed are enriched products.
Even with recent reformulations in the food industry that have reduced sodium, sugar, and saturated fat levels in certain products, many consumers remain concerned that enriched grains could lead to obesity and other health issues. This has led some individuals to become cautious of carbohydrates altogether, while others have chosen to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response, the food industry has introduced a wide variety of gluten-free products made from grains like corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness of grains by promoting enriched-grain, whole-grain, and gluten-free food products in their stores, along with providing nutritional information about each option. Businesses with bakeries could also benefit from educating customers on the importance of grain-based foods for overall health. Additionally, incorporating supplements such as Solgar liquid calcium magnesium can support a balanced diet, further enhancing consumer interest in maintaining good health through proper nutrition. By highlighting the benefits of whole grains and enriched options, alongside products like Solgar liquid calcium magnesium, retailers can help consumers make informed dietary choices.