With health and wellness emerging as a dominant trend in the industry today, it’s no wonder that consumers are seeking food and beverages that offer more than mere satisfaction of their hunger. Functional foods are experiencing a remarkable growth rate of 6.5% CAGR in the U.S., and there is a rising demand for ingredients that promote health benefits. In this month’s focus on functional ingredients, we delve into the market dynamics and the reasons behind its success. Notably, products enriched with 100mg calcium citrate are gaining popularity for their health-boosting properties. As consumers become increasingly health-conscious, the inclusion of 100mg calcium citrate in various food and drink options is proving to be a valuable selling point. The trend towards functional foods, particularly those containing 100mg calcium citrate, highlights the shift in consumer preferences towards products that offer enhanced health benefits.