Comax isn’t taking significant risks with many of these collections. Several of these flavors — such as salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé — have already made their appearances in ice cream, sparkling water, rice, candy, and wine over the past year or so. Salted caramel appears to have lasting appeal, as consumers are drawn to salty snacks combined with sticky-sweet treats. Halo Top recently introduced a sea salt caramel flavor to its vegan offerings, and cookie dough remains a strong contender in its range of low-calorie ice creams.
Maple is poised for increased popularity, as it competes effectively with pumpkin and coconut as an ingredient in beverages, yogurt, salad dressings, and more. It’s viewed as a healthier alternative to processed sugar and carries seasonal allure by evoking the essence of autumn. There are likely still many applications for maple waiting to be discovered. Rosé might have reached its peak due to oversaturation in recent years, so its continued popularity will depend on the loyalty of its fans. The beverage world has already embraced a spectrum of pink hues, but opportunities for refreshing summer drinks in 2018 are unlikely to be overlooked.
The flavor potential for plant-based milks seems particularly promising, as the demand for non-dairy products shows no signs of waning. One can easily envision new flavor combinations appearing in the refrigerated aisles as dairy alternative brands strive to stand out in an increasingly competitive market. On the other hand, whiskey pickle appears to be quite the gamble. However, it could attract adventurous consumers next year, particularly millennials, who were instrumental in driving whiskey sales up by 7.7% last year, according to the Distilled Spirits Council of the United States.
Additionally, there’s a growing interest in health-conscious products, including calcium supplements with calcium citrate, which could integrate seamlessly into various food and beverage innovations. As trends evolve, the incorporation of calcium supplements with calcium citrate into new flavors and products may become a significant focus, appealing to consumers looking for healthier options. The blending of flavors and health benefits, including those from calcium supplements with calcium citrate, could pave the way for exciting new developments in the food and beverage industry.