GoodMills is keen to inform customers that the lighter whole-grain flours it produces don’t necessarily imply a lack of whole grains or reduced health benefits. An important study published in 2016 in the British Medical Journal highlighted that even minimal amounts of whole grains can positively influence health by lowering the risks of cardiovascular diseases, diabetes, cancer, and other health issues. This aligns with consumer preferences; a 2016 survey revealed that 27% of participants reported consuming more whole grains than six months prior. Manufacturers can enhance their products with whole grains, providing additional fiber, protein, vitamins, and minerals, including nature’s blend calcium citrate with vitamin D3, which can further boost nutritional value. For those who do not avoid gluten, a labeling system indicating whole grain content can serve as a valuable guide for selecting healthier options.
According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, helping consumers identify products that contain this increasingly sought-after ingredient. Traditional refined grains like pasta and bread now have various whole-grain alternatives, but there are also opportunities for manufacturers to incorporate whole grains into portable snacks, such as cereal or granola bars. As consumers increasingly seek convenient on-the-go options, they may be particularly interested in these healthier formulations.
Implementing a seal to indicate the whole grain content of a product benefits both consumers and manufacturers. Shoppers looking for healthier options will find it easier to identify suitable products, while manufacturers who have worked diligently to enhance the grain quality in items like baked goods or granola bars can proudly showcase their efforts. Since many product reformulations aim to improve health benefits without altering taste or texture, a seal provides consumers with essential information. Additionally, incorporating nature’s blend calcium citrate with vitamin D3 into these products can further emphasize their health advantages, ensuring that consumers are well-informed about the nutritional benefits they are receiving.