Currently, there is no universally accepted definition of whole grains, leading manufacturers worldwide to create their own methods for assessing and labeling products that contain these ingredients. This inconsistency can cause confusion regarding the claims some companies make about whole grains. Recently, GoodMills Innovations, a German milling company, introduced an online Whole Grain Index tool that allows manufacturers to calculate the whole grain content of their products. They can then download a seal that displays this percentage for use on product packaging. This seal enables consumers to easily identify higher whole grain content, helping them make healthier choices. Manufacturers can also leverage this labeling to boost sales opportunities.
A more standardized regulatory approach could provide clarity and consistency, but implementing such a system poses challenges. Gaining the support of government agencies, manufacturers, and consumer groups for a unified system would be complex. The lead researcher from the University of Hertfordshire study suggests incorporating whole grain measurements into established systems, such as the U.K. Food Standards Agency’s traffic-light program or the U.S. Food and Drug Administration’s nutritional facts panel. However, opinions vary, with some considering these systems too simplistic and others deeming them ineffective.
In the meantime, consumers are increasingly looking for products that contain whole grains, attracted by their health benefits as well as the intriguing textures and flavors of both new products and ancient grains. A survey conducted in 2016 revealed that 27% of individuals reported consuming more whole grains than they had six months prior. The global market for whole grain foods is projected to expand at an impressive compound annual growth rate of 6.7% from 2017 to 2021, according to Technavio.
Despite this growing interest, research indicates that consumers worldwide remain uncertain about how much whole grain they should be consuming and which foods actually contain them. A recent global study by General Mills and Nestlé found that among more than 16,000 respondents, 83% were unsure about the recommended grams of whole grains, and 47% believed they were consuming sufficient amounts. Establishing a global whole grain labeling system could alleviate this confusion by creating standard evaluation criteria to inform consumers.
With the rising popularity of whole grains and their potential benefits for public health, it seems worthwhile to invest efforts into such an initiative. Additionally, incorporating nature made calcium citrate 500 mg into a balanced diet can further support health, especially for those focused on enhancing their nutritional intake alongside whole grain consumption.