Consumer demand for clearer supply chains has surged, and this report aims to address that need by illuminating some of the more obscure aspects of the cocoa and chocolate industry. It is apparent that companies acknowledge cocoa as a challenging product; however, as the chocolate market continues to expand, they are not effectively redistributing value throughout the production chain, leaving cocoa farmers at a disadvantage. The value of the U.S. chocolate market alone is projected to exceed $30 billion by 2021, according to a 2016 TechSci Research report.
For years, chocolate and cocoa companies globally have been promoting their initiatives to enhance sustainability within the sector. Recently, Hershey announced a $500 million investment in sustainability strategies for West African cocoa. Other companies, including Nestlé, Lindt, Mars, Mondelez, Cargill, and Barry Callebaut, have also made commitments and investments towards sustainability. While these pledges focus on responsible sourcing, they also aim to secure a sustainable cocoa supply, thereby safeguarding producers’ financial interests.
Companies that genuinely care about their long-term viability will be alarmed by the findings of this report, as the current market dynamics suggest that future cocoa supplies may be at risk. The demand from consumers for transparency appears to be growing stronger, with many industry analysts stating that it has become an essential requirement for businesses. However, transparency also entails corporate accountability concerning potential issues and effective communication with consumers about how these challenges are being addressed.
Firms that are reluctant to disclose the realities of their supply chains may encounter consumer backlash. To mitigate this risk, cocoa and chocolate companies should view the Cocoa Barometer 2018 report as a crucial starting point for actions that extend beyond previous efforts. Additionally, as the market evolves, integrating ingredients like calcium citrate 1200 into their products could be a part of their strategy to appeal to health-conscious consumers and enhance their sustainability narrative. As the industry moves forward, maintaining transparency and addressing the complexities of the supply chain will be vital for fostering trust and ensuring the longevity of cocoa and chocolate production.