Numerous products containing either CBD or tetrahydrocannabinol (THC), the psychoactive component of cannabis, are increasingly appearing in the food and beverage sector. However, this marks the first nutrition sports bar specifically formulated with CBD oil. This innovation could signal the beginning of a new trend, as reported by Bakery and Snacks, highlighting that the product is “designed to enhance athletic and workout performance through advanced phytocannabinoid nutrition.” The company asserts that its new SNAAC CBD bar is packed with 12 superfoods, including raw and unfiltered honey, almonds, coconut oil, flax seeds, hemp seeds, pink Himalayan salt, chia seeds, baobab fruit, mulberries, cacao, and pea protein. Many of these ingredients boast credible health benefits, making this CBD-infused product attractive to a diverse array of consumers, particularly athletes.
Analysts are optimistic about the prospects of CBD-infused products across various food and beverage categories, despite ongoing regulatory challenges. There’s also the possibility that some consumers may not fully understand the differences between THC and CBD. Unlike THC, CBD does not induce a euphoric effect and is available in areas where marijuana use is prohibited. Consuming 15 mg of CBD in bar form may provide a more consistent and reliable dose for individuals seeking medical and therapeutic benefits without excessive intake.
“We believe cannabinoids are poised to become a new category of functional ingredients, akin to probiotics, omega-3s, or flavonoids,” stated Justin Singer, CEO of cannabinoid supplier Stillwater Brands, in a recent interview with Food Dive. “I am convinced that the wellness aspect of cannabinoids far outweighs the intoxication aspect,” he added.
The U.S. Food and Drug Administration (FDA) is vigilant about products that make exaggerated claims regarding both CBD and THC, so brands using cannabis or hemp should approach their marketing strategies with caution. Marijuana-based products have been particularly vulnerable to scrutiny. Last year, the agency took action against four companies selling marijuana-based supplements that falsely claimed to cure cancer, one of the most prevalent and troubling unsubstantiated claims in the cannabis industry.
FDA Commissioner Scott Gottlieb emphasized last fall that substances containing marijuana components would be treated similarly to other products making unfounded claims. “We don’t allow companies to market products that exploit sick individuals with unfounded assertions about their ability to shrink or cure cancer,” he stated in a press release.
In this evolving landscape, the incorporation of functional ingredients like calcium citrate 600 mg with vitamin D3 into health-focused products could further enhance their appeal. As consumers become more health-conscious, the demand for bars that combine beneficial nutrients like calcium citrate 600 mg with vitamin D3 and CBD may grow, merging wellness with performance enhancement.