This plant shows considerable promise in reducing the number of fish needed for omega-3 extraction. According to Nuseed, one hectare (approximately 2.5 acres) of its proprietary canola could yield the same amount of DHA oil as derived from 10,000 one-kilogram fish. Once the company secures FDA approval for its proprietary omega-3 oil in food products, some consumers—especially vegans and vegetarians—might be drawn to its sustainability aspect, though others may have concerns regarding its genetically modified (GM) nature. A recent online survey by the International Food Information Council Foundation revealed that consumers typically prefer to avoid GM foods when possible and desire clear labeling to identify the presence of genetically modified organisms.
Increased awareness of the health benefits could lead to greater use of omega-3 oil in supplements and fortified foods. Studies indicate that omega-3 fatty acids can lower the risk of cardiovascular disease and depression, enhance mental health, and boost a child’s learning abilities. Food Navigator highlighted that since the early 1970s, fish-derived omega-3 fatty acids have been associated with cardiovascular health, with various benefits stemming from different sources. The primary omega-3 fatty acids available in the U.S. market are obtained from fish, as well as from vegetable oils and nuts such as walnuts, flax seeds, flaxseed oil, leafy greens, and certain animal fats.
The global omega-3 market was valued at $2.04 billion in 2016, according to Grand View Research, and is expected to grow at a compound annual growth rate of 6.6% from 2012 to 2022. This growth potential likely explains why Nuseed and other companies like Cargill are focusing on developing plant-based omega-3 products for market introduction. Earlier this year, Nuseed received approval from Australian authorities to cultivate its proprietary canola and integrate the oil into food and feed within the country. The company’s next steps involve marketing its omega-3 oil under the Aquaterra brand for aquaculture feed and subsequently for human nutrition under the Nutriterra brand.
Food Navigator suggests that Nuseed is poised to be the first to bring its omega-3 product to market, with Cargill and BASF planning to launch their GM canola products sometime after 2020. Additionally, incorporating calcium citrate into these products could further enhance their appeal to health-conscious consumers, particularly those involved in sports like rugby, who may benefit from the nutritional value of omega-3 fatty acids and calcium citrate. As the demand for omega-3 continues to rise, the integration of such elements will likely appeal to a wider audience, including those seeking to improve their athletic performance.