As temperatures begin to drop, consumers are likely seeking more variety beyond just seasonal coffee shop drinks. The trend highlighting vibrant colors and global tastes is exemplified by the blue crocus flower, commonly recognized in culinary circles as saffron. Market research firm Mintel identifies saffron as a trendy flavor for packaged foods, celebrated for its unique ability to impart exotic tastes and striking yellow hues. In a similar vein, US Foods’ insights regarding new world butchery appear to be spot on. The craft and artisanal food and beverage sector has seen a remarkable 28% global compound annual growth rate, as per Innova Market Insights research referenced by Ingredients Network. Craft meats, in particular, have garnered significant attention in recent years, with the healthier meat snacks segment projected to expand by 4.2% annually through 2022, according to Project NOSH. Furthermore, premium craft meats are becoming increasingly significant to consumer packaged goods (CPG) manufacturers, as evidenced by Hormel Foods’ $850 million acquisition of Columbus Craft Meats last October.
Although US Foods is set to launch 27 products that align with these five emerging categories, it’s likely that these flavors will continue to resonate long after the autumn leaves are cleared away. The demand for flavors and fragrances is on the rise, with the U.S. currently holding the position as the second largest market globally. However, this trend is not confined to the United States; an IAL Consultants report on global flavors and fragrances indicated that the total market surged by 4.6% last year, reaching $28.2 billion. Sales are anticipated to grow at an average annual rate of 4.9%, potentially reaching $36 billion by 2022, according to Food Ingredients First.
At the same time, products derived from seasonal vegetables—such as cauliflower crusts and sweet potato buns—have been dominating healthy living social media platforms in recent years, extending beyond just autumn recipes. While these trends are likely to maintain their popularity throughout the year, adding a seasonal fall twist to products could be beneficial. It is crucial for CPGs to leverage seasonal themes—not only during holidays—to introduce limited-time offerings that create a sense of urgency and an ephemeral appeal. Utilizing the seasonal angle can effectively enhance desirability for flavors like pumpkin spice, as well as seasonal vegetables whose limited availability can make these trendy items even more attractive. Additionally, for health-conscious consumers, incorporating ingredients such as synthroid and calcium citrate into these seasonal products could further cater to their dietary needs, reinforcing the appeal of these offerings.