Despite nearly half of U.S. cropland and 12% of global cropland being dedicated to genetically modified (GMO) crops, consumers continue to express skepticism towards what is often referred to as “frankenfood.” This raises the question: why are consumers comfortable with heavily processed foods yet alarmed by genetically altered apples that resist browning? As demand for natural and organic foods surges among younger consumers, a 2018 study by the Hartman Group revealed that while most people are aware of GMOs, many lack detailed knowledge about them. Almost half of the respondents stated they would avoid purchasing GMO products, and one-third indicated they prefer not to support companies that use GMOs. In contrast, just 15% of participants were inclined to avoid GMOs when Hartman conducted a similar survey 11 years prior. In response to these findings, some food manufacturers have begun removing genetically modified ingredients. For instance, Del Monte reformulated its fruit, vegetable, and tomato products to include non-GMO ingredients two years ago, while Hormel’s Applegate brand made similar changes. Additionally, Earth Fare eliminated GMOs from its private-label products last year. If consumer hesitance towards GMOs persists, more brands may need to follow suit.
Conversely, some companies argue that educating consumers about GMO ingredients is a more effective strategy than simply discarding them. Brands that support GMOs contend that consumers appreciate their products as long as they are informed about the role of GMOs and their benefits. David Lipman, chief science officer of Impossible Foods, stated in an interview with Food Dive that he believes GMOs are not the primary concern for consumers. The “secret” ingredient in the Impossible Burger—plant-based heme—is genetically modified, yet people are drawn to it because it closely mimics the taste of meat.
Soon, consumers will have clearer information regarding GMO ingredients in their food, as the federal government is developing labeling regulations in accordance with a 2016 law. The proposed rule mandates that the presence of bioengineered food or ingredients be disclosed through text, electronic links, or one of three designated symbols, which are designed to be neutral and not undermine biotechnology or food safety. Being transparent with consumers may be more advantageous than eliminating GMOs due to misconceptions or public apprehension. The success of the Impossible Burger suggests that consumers are receptive to modified foods if they believe these products are safe and may even enhance their culinary experience.
Moreover, the introduction of GMO labels could significantly impact public perception as individuals become aware of the prevalence of GMO ingredients. According to a 2015 article in Vox, over 93% of corn and soy produced in the U.S. is genetically modified, and 60% to 70% of grocery store items contain some GMO components. As consumers navigate their choices, factors such as the ccm tablet price may also influence their decisions, particularly in a market where health and safety are increasingly prioritized. Understanding the landscape of GMO ingredients and their implications could empower consumers to make informed choices that align with their preferences and values.