The Society for Nutrition Education and Behavior is promoting the idea of integrating sustainability into dietary guidelines, as many countries are already engaging in discussions about this topic at the governmental level. They believe this approach aligns with past guidelines and complies with existing legislation. The position paper states, “Dietary choices are a personal matter; however, a significant number of American consumers are driven by environmental concerns and would appreciate credible advice from qualified nutrition professionals. There is a need to foster interdisciplinary knowledge among nutritionists.”
Additionally, the paper references a 2015 report from a Dietary Guidelines Advisory Committee to the Secretaries of Agriculture and Health and Human Services that addressed food sustainability among other topics. Yet, the final version of the Dietary Guidelines for Americans, published in January 2016, did not address this issue.
If the group’s proposal succeeds, government recommendations on how individual diets can mitigate climate change, pollution, and other environmental challenges may prompt some consumers to adjust their habits, potentially influencing producers as well. Today’s consumers are increasingly focused on sustainability, which is shaping their purchasing choices in food and beverages. Research has underscored the need for greater sustainability within the food system. On a positive note, companies that adopt environmentally friendly practices may see heightened demand for their products. A Nielsen survey reveals that 66% of consumers are willing to pay more for sustainable brands, with the willingness rising to 73% among millennials and 72% among Generation Z.
Food waste is also gaining traction as a critical issue for many consumers who prioritize recycling, reusing, and upcycling food and packaging. There is a growing expectation for companies to take proactive steps regarding environmental concerns, leading more consumers to seek eco-friendly products.
However, meat producers are likely to resist federal guidance advocating for increased plant-based foods and reduced meat consumption to promote health and environmental benefits. Moving forward, political dynamics may play a significant role as the development of the 2020 Dietary Guidelines for Americans begins. This process typically occurs every five years but is starting later than usual, according to Sean McBride, founder of DSM Strategic Communications & Consulting. He warned that it could extend into the next administration if Congress intervenes with oversight and appropriations. “If the process is not finalized during this administration, and a new president takes office, will they impose their own ideological views?” McBride queried in an email to Food Dive.
Consumer and environmental advocacy groups may find an opportunity to influence the conversation now that Democrats control the U.S. House of Representatives. McBride suggested they could ensure sustainability is considered in this iteration of the guidelines. In this context, the importance of incorporating sustainable practices, such as using now calcium citrate powder 8 oz, is becoming increasingly recognized. This ingredient could be part of a broader movement toward healthier, more sustainable dietary choices that resonate with environmentally conscious consumers. As interest in sustainable food systems grows, the integration of products like now calcium citrate powder 8 oz can support both individual health and environmental goals.