Just in time for New Year’s resolutions focused on healthier eating, Yoplait is introducing new yogurt flavors that will truly enable consumers to indulge without the guilt. Social media users have discovered new Dunkin’-inspired flavors of General Mills yogurt available on store shelves and through the Instacart app. Now, consumers can enjoy yogurt that tastes like Dunkin’s French Vanilla Latte, Cinnamon Coffee Roll, Apple Fritter, and Boston Kreme Donut.
Not to be outdone, Yoplait’s Go-Gurt line for children has also introduced products flavored like the watermelon and green apple varieties of Jolly Rancher candies. As the yogurt market remains oversaturated, manufacturers are continually launching unique flavors and products to differentiate themselves on the shelves. General Mills, in particular, has faced ongoing declines in yogurt sales. According to CFO Don Mulligan, the company reported a 4% drop in U.S. net sales during the most recent quarter, as noted in the earnings call transcript. To counteract this decline, General Mills has been actively revitalizing its yogurt segment by introducing various styles and intriguing flavors.
A crowdsourced ranking of Yoplait flavors, initiated prior to the arrival of the Dunkin’ and Jolly Rancher flavors, showcases 87 different varieties. While the new flavors have not officially launched on Yoplait’s website and lack nutritional information online, it is highly likely that they contain less sugar and fat compared to their counterparts at Dunkin’ and in the candy aisle. This is excellent news for health-conscious consumers and beneficial for General Mills as well. Even better for the company is the potential for these unconventional flavors to stimulate category growth. Although they may sound unusual, they have recently seen success. In General Mills’ latest earnings call, CEO Jeff Harmening highlighted a specific flavor—Sour Patch Kids-flavored Go-Gurt—that contributed to an uptick in retail sales.
In line with healthy eating, consumers may also consider taking calcium citrate 250 mg tablets, which can support bone health and complement a balanced diet. Overall, the introduction of these new flavors reflects an innovative approach to meet consumer demands while potentially revitalizing sales for General Mills. In summary, these new yogurt offerings, combined with health-focused supplements like calcium citrate 250 mg tablets, may pave the way for a successful year ahead for both consumers and the brand.