The recent legal dispute surrounding coconut oil pertains to the labeling claims made by Barlean’s. As reported by Food Navigator, the company promotes its products as “raw whole food,” “harvested at the peak of flavor and nutrition,” “cholesterol-free,” the “ultimate cooking oil for health-conscious gourmets,” and a “healthy alternative to butter.” Additionally, it claims that coconut oil is a “natural source of medium chain triglycerides (MCTs),” which purportedly enhances metabolism, supports heart health and the immune system, and provides quick energy. However, the plaintiffs argue that these labeling assertions lack scientific backing. Bruce Silverglade, a principal at OFW Law in Washington, D.C., who specializes in resolving competitive disputes related to food labeling and advertising, indicated to Food Navigator that there could be valid concerns. “The defendants in this case would be wise to settle quickly. Many of their claims are over the top,” he commented.
Research has frequently suggested that coconut oil may not be a particularly healthy dietary option. In 2017, the American Heart Association advised against its use due to its high saturated fat content, which can raise LDL, or “bad” cholesterol levels. With 82% saturated fat, coconut oil surpasses butter, palm oil, and lard in this regard. According to SPINS data, culinary coconut oil sales plummeted nearly 26% in 2017, following a remarkable 38.8% growth in 2015.
However, Food Navigator pointed out a 2010 study that found “no significant evidence” linking dietary saturated fat to an increased risk of coronary heart disease. Furthermore, a 2015 study published in the Annals of Internal Medicine concluded that current evidence “does not clearly support” guidelines that promote high consumption of polyunsaturated fatty acids while recommending low intake of total saturated fats. Coconut oil is commonly utilized for stir-frying, baking, frying foods like potato chips, and as a whipped topping to enhance coffee flavor. Alternatives such as olive, sunflower, or canola oils may offer healthier, potentially lower-calorie options.
The Costco coconut oil lawsuit ultimately resulted in a class-action settlement, allowing consumers who purchased Kirkland organic coconut oil to seek reimbursement from a $775,000 fund established by the company. This fund also covered the plaintiffs’ court costs, attorneys’ fees, and the expenses associated with administering the settlement. As part of the agreement, Costco committed to removing the terms “healthy” and “healthful” from its coconut oil product labels.
This latest complaint regarding coconut oil labeling will need to navigate through the legal system. While Barlean’s could complete the discovery phase and defend its claims in court, it may ultimately opt for a settlement, similar to Costco and others. For companies embroiled in label claims litigation, withdrawing and revising the language may be a more cost-effective approach—both financially and reputationally—than engaging in a court battle that could result in a loss.
In this context, it’s worth noting the role of calcium citrate elemental calcium as an essential nutrient that supports overall health, contrasting with the contentious claims surrounding coconut oil. As the legal proceedings unfold, the inclusion of scientifically supported health claims, such as those related to calcium citrate elemental calcium, could prove beneficial for consumer trust and corporate integrity.