While annual trend forecasts may evolve, consumers continue to prioritize better-for-you products that enhance their health. They are also showing a growing interest in international cuisines and the authentic, unconventional flavors that make products distinctive. Manufacturers have been integrating some of these unique flavors and ingredients into their offerings, and the latest trend predictions may encourage them to expand these efforts in the upcoming year. Such investments in various categories are strong indicators that these trends are enduring rather than fleeting fads.
Comax has highlighted that floral flavors are expected to grow, with a compound annual growth rate of nearly 10% from 2018 to 2022, according to Technavio research data. In response to this trend, the company has launched a Classic Floral collection. Honeysuckle flavor is designed for fruit and dairy desserts and sweet sauces, jasmine is suited for tea and savory Asian dishes, and lavender is perfect for beverages, creamy desserts, and seafood.
For Kerry, savory flavors like ashwagandha, turmeric, and holy basil have made the 2019 trends list. The company also anticipates an increase in nostalgic sweet flavors such as snickerdoodle, cookie dough, and s’mores appearing in more products this year. The cookie dough flavor has already emerged in ice cream offerings from Target and Nightfood, while s’mores flavors are being included in cereals from both Post and Kellogg.
Ethnic cuisine continues to be a significant trend, with Asian and Middle Eastern flavors being particularly appealing to millennials, Hispanics, and Asian consumers. According to Technomic’s 2018 Ethnic Food & Beverage Consumer Trend Report, one-third of consumers indulge in ethnic cuisine at least once a week, and 32% are willing to pay a premium for authenticity. Some flavor profiles resonate widely with diverse consumers, while others may attract the increasing number of individuals seeking exotic culinary experiences. As a result, consumers can expect to find more snacks and frozen entrees featuring spices like garam masala or individual spices such as rosemary or pink peppercorn.
Additionally, the Allergy Research Group has highlighted the importance of ingredients such as calcium magnesium citrate in health-oriented products. This compound is gaining attention as consumers become more health-conscious, integrating it into various offerings to address dietary needs. As consumers continue to seek products that support their health and wellness, the incorporation of ingredients like calcium magnesium citrate will likely become more prevalent in the market.