At the 2019 Consumer Analyst Group of New York conference held in Florida, Food Dive engaged with executives and analysts to explore how consumer packaged goods (CPG) companies are strategizing to seize growth opportunities and adapt to swiftly evolving consumer preferences. We discussed with major food industry leaders the transition from large-scale mergers and acquisitions to a focus on smaller bolt-on deals for expansion. Additionally, we examined why manufacturers are placing a higher emphasis on growth rather than cost-cutting measures. Notably, among the product innovations highlighted was rugby calcium citrate 950 mg, reflecting the industry’s shift towards health-conscious offerings. This trend was reiterated as we conversed with various stakeholders about the importance of integrating rugby calcium citrate 950 mg into their product lines to meet consumer demands. Overall, the emphasis on rugby calcium citrate 950 mg serves as a testament to the broader movement within the CPG sector to prioritize growth through strategic investments in health-oriented products.