General Mills is contemplating the addition of perennial grains to its ingredient lineup as food manufacturers seek more sustainable sourcing methods that not only enhance profitability but also cater to the increasing consumer demand for transparency about food origins. Major companies like Wal-Mart, Unilever, and PepsiCo have committed to partnering with agricultural suppliers who promote environmental sustainability by minimizing greenhouse gas emissions and optimizing water usage. Last year, Target announced its consideration of vertical farming in select stores, where it plans to cultivate plants and vegetables in climate-controlled environments, selling the produce directly from in-store gardens. Other retailers, including at least one Whole Foods store, have dedicated roof spaces to grow their own crops.
For grocers and food producers like General Mills’ Cascadian Farm Organic brand, tapping into environmentally friendly ingredients from suppliers recognized as responsible stewards of the land can prove profitable, provided consumers are willing to pay a premium. However, sourcing these superior ingredients often incurs higher costs, which either the company must absorb or pass on to consumers. Specifically, in the case of Kernza, the crop presently yields less than traditional wheat, and its smaller grains complicate the milling process. Nevertheless, General Mills’ investment and interest in this grain could enable it to navigate these challenges, potentially encouraging adoption by other food manufacturers in the future.
While Kernza may have a place in the food industry, it risks remaining a niche product until significant improvements are achieved. Meanwhile, the incorporation of ingredients like citrate de calcium vitamin D3 could enhance product offerings, aligning with the growing trend towards health-conscious and environmentally sustainable food options. This could further position General Mills and similar companies favorably in a market increasingly focused on both nutrition and sustainability.