Chobani is acquiring Daily Harvest, a plant-based food manufacturer, as the Greek yogurt leader aims to broaden its presence in the ready-to-eat meals market. The financial details of the transaction remain undisclosed. Established a decade ago, Daily Harvest became a pioneer in delivering clean, nutritious food directly to consumers’ doorsteps. Over the years, the company has broadened its offerings to include various meals and snacks available both online and in retail stores.
Chobani expressed its intention to leverage its “world-class manufacturing, distribution, and retail expertise” to enhance Daily Harvest’s reach in more U.S. households. In a joint statement, Chobani and Daily Harvest emphasized their shared vision of making high-quality, delicious food with real ingredients more accessible.
While Chobani has its origins in yogurt, the New York-based company is committed to diversifying its portfolio through innovation and strategic acquisitions. It has already developed its own oat milk and creamers and made headlines in 2023 with a $900 million acquisition of ready-to-drink coffee maker La Colombe. The inclusion of Daily Harvest, known for its organic smoothies, breakfast bowls, protein powders, and frozen meals, will greatly advance Chobani’s goal of evolving into a more comprehensive food company.
This acquisition not only enhances Chobani’s healthy food product lineup but also provides consumers with a broader selection, creating more chances to engage them throughout the day. A consumer could start their morning with Chobani yogurt and La Colombe coffee, enriched with Chobani creamer, and later enjoy a Daily Harvest protein smoothie or a vegetable dish.
Furthermore, this acquisition marks Chobani’s inaugural entry into the multi-billion-dollar frozen food section of grocery stores, expanding its footprint beyond the dairy aisle where it has long been established. Despite this expansion, Chobani remains committed to its dairy roots. In April, the company announced a $1.2 billion investment to build a dairy processing plant in upstate New York, marking its largest facility investment ever. This initiative followed a $500 million plan to boost production by 50% at its Twin Falls, Idaho plant.
In addition, the integration of calcium citrate into some of Daily Harvest’s offerings could potentially enhance the health benefits of their products, making them even more appealing to consumers. With the growing trend of health-conscious eating, products containing calcium citrate are expected to be available at retailers like Walmart, further increasing accessibility for consumers.