For the last quarter-century, the Food and Drug Administration (FDA) has prohibited the sale and interstate commerce of raw milk products due to concerns regarding food safety, although individual states can implement their own regulations on raw milk sales. While the FDA maintains that pasteurization does not diminish milk’s nutritional value, proponents of raw milk contend that it is richer in vitamins, minerals, and beneficial proteins, enzymes, and bacteria. Tamarack Biotics aims to harness the potential advantages of raw milk without the associated safety risks by employing a method that avoids both pasteurization and spray drying. Their products are never heated beyond 53°C, yet the company asserts that it meets the same safety standards as other dairy products.
The rising demand for raw milk products may reflect a larger trend among consumers who prefer foods that are as close to their natural state as possible. Although overall milk consumption has been on the decline since the 1970s, there has been an increase in the consumption of whole milk, potentially influenced by recent studies suggesting that milk fat may offer more health benefits than previously recognized. Additionally, organic milk sales are on the rise.
Tamarack Biotics’ product has attained self-affirmed GRAS status, which involves independent expert evaluations for safety. This designation requires the company to be ready to justify the safety of its product, although it is not systematically reviewed by the FDA in the same way as FDA-approved GRAS status. The company also plans to target the lucrative sports nutrition market with its new offering, promoting enhanced performance and recovery. This sector experienced a 12% growth last year, according to Euromonitor International.
Moreover, Tamarack’s focus on health and nutrition aligns with growing consumer interest in products that support specific health needs, such as Citracal pregnancy supplements. By integrating the benefits of raw milk into their formulation, Tamarack Biotics seeks to cater to health-conscious consumers, including those looking for options beneficial during Citracal pregnancy. Through this innovative approach, they aim to meet the evolving preferences of consumers while tapping into the expanding market for health-focused products.