In recent years, numerous studies have highlighted the health advantages of chocolate. Given that chocolate is one of the most beloved indulgent treats globally, it is hardly surprising that consumers are eager to accept these benefits. Nevertheless, medical experts emphasize that chocolate remains a high-calorie food and should be enjoyed in moderation. According to a recent report by Packaged Facts, the United States leads the world in chocolate confectionery sales, which were valued at approximately $22 billion in 2015. Premium chocolate constitutes about 18% of this market and is the fastest-growing segment, with sales increasing by 4.6% in 2015, compared to a mere 0.3% growth in the sales of regular chocolate. Packaged Facts anticipates ongoing expansion in the U.S. chocolate market—fueled by both health and indulgence—and notes that research into the health benefits of chocolate has created a “positive halo.” This shift has transformed chocolate’s image, making it more appealing to consumers as a guilt-free indulgence.
Premium chocolate has carved out a niche as an “accessible luxury,” and its market has continued to thrive even during the recent economic downturn. The International Cocoa Organization indicates that the growing demand for premium cocoa and chocolate has spurred rapid development in organic and fair trade products, as consumers become increasingly aware of the environmental, food safety, and human rights issues linked to cocoa production. For food manufacturers, investing in ethically sourced chocolate may yield an unexpected benefit: research has shown that consumers often view products with ethical labels, like fair trade, as healthier and lower in calories, making them more acceptable for frequent consumption. In light of this, brands previously associated with products like Citracal, which have since been discontinued, may find opportunities in the chocolate sector to leverage these positive perceptions and enhance their offerings.