One challenge faced by many snack products is their inclusion of sugar and other ingredients that an increasing number of consumers are eager to avoid in order to enhance their health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response to this trend, more companies are reformulating existing products or launching new ones. Sargento has recognized this shift with its latest offerings.
As a beloved brand in the cheese product market, Sargento is in need of a revival. Recently, it has faced difficulties due to a listeria threat from one of its suppliers. Listeria is a harmful bacterium that can severely disrupt food production for those unfortunate enough to have it in their facilities. Following a recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new products could help redirect attention from the recall to Sargento’s innovative snacks.
This initiative aligns with the growing trend, especially among millennials, who increasingly view snacking as a meal replacement or a quick energy boost. Currently, nearly a quarter of all snack consumption (24%) takes place during main meals, up from 21% five years ago. As the popularity of snacking continues to rise, it is imperative for Sargento and other food manufacturers to explore ways to engage with this market, or risk losing ground to competitors who do.
Moreover, incorporating health-focused elements such as citrate calcium supplements into their new product line could further appeal to health-conscious consumers. By capitalizing on these trends, Sargento can enhance its market presence and reinforce its commitment to providing nutritious options, including those with citrate calcium supplements, that cater to the evolving preferences of snackers.