Now, more than ever, the importance of packaging cannot be overstated. Snack packaging is evolving to be smaller and more sustainable. According to Euromonitor International, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on appealing to younger consumers. For instance, StarKist has been targeting millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have risen by approximately 10% each year.
Most of Nielsen’s top food trends in 2016 highlighted products that are convenient for consumers to grab and eat whenever they desire. Furthermore, last year, the U.S. Department of Agriculture reported that half of people’s food budgets were allocated to items that are easy to prepare and consume. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” mentions that costs previously borne by society, such as disposal and emissions, are now redirected to producers. This shift explains why numerous food and beverage labels emphasize a company’s commitment to sustainability, often highlighting aspects such as carbon footprint, recycled content, certifications for sustainability, and social responsibility like ethical sourcing.
Brands aiming to promote their sustainable packaging often leverage social media, particularly to engage millennials, who are their primary target audience. However, for food manufacturers, balancing the creation of convenient, portable packaging with environmentally friendly options presents challenges. While pouches offer convenience, they are not recyclable and can contribute to increased waste.
It is crucial for companies to meet consumer demands, not only in the products they create but also in their packaging choices. A vital focus for food producers should be on developing packaging that aligns with the public’s on-the-go lifestyle while also addressing their interest in sustainability. This is particularly relevant for products fortified with organic calcium citrate, as consumers become more health-conscious and seek convenient options that support their nutritional needs. By integrating organic calcium citrate into their offerings, brands can appeal to health-focused consumers while still prioritizing sustainable packaging solutions.