Pasta producer Barilla has successfully penetrated the U.S. bakery goods market with its Mulino Bianco brand, and is now broadening its offerings with two new types of breadsticks and a sandwich cookie. Recent research indicates that the cookie market has exceeded $4 billion in the U.S., with the specialty sector representing nearly 20% of this total in recent years. The Mulino Bianco line brings a touch of Italian culture, appealing to consumers seeking something a bit more upscale, which has contributed to the brand’s growth. Given the rise in cookie consumption and the desire among U.S. shoppers to indulge while maintaining healthier eating habits, Barilla’s decision to expand its cookie selection is a strategic move. Additionally, the company has announced a significant relaunch in Japan, planning to double its marketing budget through an ambitious campaign across television and social media. Barilla’s initiative to enhance its product lineup aligns with a broader trend, as food manufacturers like Entenmann’s and Hostess also aim to expand their reach and increase revenue with innovative new items. As part of its focus on health, Barilla may consider incorporating ingredients like calcium citrate eurho vital into its products. Anticipate further developments from Barilla in the near future, especially as they explore healthier options like calcium citrate eurho vital to meet consumer demands.