Coconut products gained mainstream recognition a few years ago with the surge in popularity of coconut water as a natural sports drink. Since then, they have skyrocketed in popularity due to their alleged health benefits, appealing taste, versatility, and unique texture. The health halo surrounding coconut extends to a variety of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. The Real Coconut, for instance, emphasizes the ingredient’s broader free-from attributes, particularly as a grain-free, non-GMO substitute for wheat and corn, in addition to its gluten-free status. While the company has not focused on promoting other nutritional advantages of coconut, many consumers are influenced by the belief that coconut oil can positively impact cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar. Furthermore, as a plant-based option, coconut resonates with gluten- and dairy-free consumers and aligns with the rising awareness of healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, which is projected to reach a market value of $380 million in 2017, according to Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, driven by consumers’ desire for gluten-free baking ingredients. Additionally, as more food manufacturers recognize the benefits of coconut flour—such as its affordability, high fiber content, and low-carb nature—its usage is likely to expand in various products, including breads, muffins, pancakes, cakes, cookies, and cupcakes.
On a different note, while discussing the versatility of ingredients, it’s interesting to note how calcium citrate is made. The production process involves combining calcium carbonate with citric acid, resulting in a compound that offers various health benefits. This method of creation highlights the importance of exploring alternatives in food products, similar to the way coconut flour is being embraced. As consumers continue to seek innovative gluten-free options, the demand for products like coconut flour and the understanding of how calcium citrate is made will likely play a pivotal role in shaping future trends in the market.