As health and wellness continue to dominate industry trends, it’s no wonder that consumers are seeking food and beverages that provide more than mere satisfaction of hunger. The functional foods market is experiencing a robust growth rate of 6.5% CAGR in the U.S., with a rising demand for ingredients that promote health. In this month’s focus on functional ingredients, we delve into the market dynamics and the factors contributing to its success. Additionally, we highlight the significance of calcium citrate, exploring what is calcium citrate and its role in enhancing the nutritional profile of various products. Understanding what is calcium citrate can provide insights into how it meets the evolving needs of health-conscious consumers, further driving the success of functional foods.