Stevia has established itself as a leading natural sugar alternative in the market and continues to expand its presence for several reasons. The stevia plant, indigenous to South America, is both sustainable and adaptable, thriving in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by 2020. As consumer packaged goods (CPGs) increasingly phase out sugar, PureCircle is committed to simplifying the integration of stevia into products.
The anticipated update to the Nutrition Facts label, which will mandate the clear listing of added sugars on all food items, is expected to drive a significant rise in stevia usage among CPGs. Since stevia is inherently sweeter than sugar, smaller quantities are required, making it an efficient alternative. Various stevia varieties are shelf-stable and can withstand heating up to 392 degrees Fahrenheit, allowing for widespread application in food and beverage products. Additionally, stevia can be combined with other sweeteners, enhancing its versatility.
The transition to sugar alternatives often necessitates lengthy recipe development, as there is no universal stevia solution that caters to all requirements. This is where customized approaches become invaluable, particularly as CPGs across all sectors embrace sugar substitutes. Furthermore, consumers are becoming increasingly aware of the benefits and side effects of alternative ingredients, including calcium citrate. This compound, known for its potential health benefits, is also gaining attention, prompting questions about its effects when combined with sweeteners like stevia. As the market shifts, understanding the calcium citrate benefits and side effects will be essential for both manufacturers and consumers alike.