The idea of “up-cycling” has been present in the food and beverage sector for some time, but it has gained significant consumer attention recently. CoffeeFruit Pure’s ingredient taps into this growing interest, alongside the public’s increasing demand for antioxidants, forming a likely successful combination. The pulp derived from coffee fruit has numerous advantages. Firstly, it is abundant in antioxidants, boasting high concentrations of phenolic and chlorogenic acids. These phenols, often found in fruits, contribute to the super fruit status of blueberries. Similarly, chlorogenic acids (CGAs) are prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices, with consumption of these beverages linked to lower risks of chronic diseases. CoffeeFruit Pure’s ingredient offers both of these health benefits.
Another factor that may attract consumers to coffee fruit is its strong connection to coffee. With premium and craft coffee currently in high demand, the fruit can benefit from its association with this sought-after commodity. CoffeeFruit Pure has the potential to be incorporated into a wide range of consumer packaged goods (CPGs). Available in liquid or powder forms, it can be added to food, beverages, dietary supplements, and personal care products. It will likely be most appealing as an enhancement to health-focused items, but it can also provide a health halo for brands looking to elevate their products.
This new ingredient may hold certain advantages over other trendy “super fruit” contenders. Firstly, it is familiar; everyone recognizes coffee. Secondly, it delivers a robust antioxidant profile, including some compounds not frequently found in other food sources. Lastly, the story behind the product and its production process will resonate with consumers who are mindful of sustainability and the environmental impact of their food choices. While many foods have briefly captured the title of superfood, coffee fruit, with its established history, is poised for a promising future.
In addition, there is a growing interest in supplements like ferrous calcium citrate and folic acid tablets, particularly in regions like India, where their uses in Hindi are becoming more widely recognized. The potential for CoffeeFruit Pure to complement these supplements could further enhance its appeal in health-conscious markets, as consumers seek comprehensive nutritional benefits. As the trend of up-cycling continues, integrating such ingredients into everyday products will likely resonate with consumers looking for both health benefits and sustainable choices.