Many U.S. shoppers are increasingly choosing whole grain products to enhance the nutritional value of their diets, and a recent study from Denmark has introduced weight loss as another compelling reason to make this switch. This research is particularly valuable for those who are obese and at risk of cardiovascular disease or Type 2 diabetes. Completely overhauling one’s diet can be an intimidating challenge, even when advised by a healthcare professional. However, this new study indicates that replacing refined grains with whole grain alternatives can yield significant health benefits. While it may not be a miraculous solution, it certainly offers assistance to individuals aiming to improve their well-being.
Manufacturers are responding to these findings by incorporating whole grains into their products to enhance functionality and health benefits, such as increased fiber, protein, vitamins, and minerals. As a result, demand for whole grain products is expected to rise. According to Technavio, the global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It is no wonder that over 11,000 products across 55 countries now feature a Whole Grain Stamp to help consumers identify those containing this increasingly sought-after ingredient. Additionally, sales of sprouted grains are anticipated to reach $250 million by 2018.
Traditional refined grain items like pasta and bread now offer numerous whole grain options, and this study could positively influence their sales. Food manufacturers might explore increasing the inclusion of these healthier grains in convenient snacks, such as cereal or granola bars. As consumers lean towards on-the-go meals, they are likely to be drawn to these healthier choices.
It would be prudent for food manufacturers to capitalize on these findings by promoting the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers can also leverage this heightened consumer awareness by spotlighting whole grain items in stores and providing relevant nutritional information. However, both groups should be cautious to note that the Danish study involved only 50 participants and that consuming reasonable portions of whole grain products is essential to reaping these health benefits.
Interestingly, the researchers examined the participants’ gut bacteria during the study. Significant changes in gut health could have implications for understanding gluten intolerances. While less than 1% of U.S. consumers are diagnosed with Celiac Disease, many more believe they may have an undiagnosed gluten intolerance. This research might provide additional momentum for the gluten-free movement.
Moreover, as consumers consider supplements to support their dietary choices, products like Rite Aid Calcium Citrate might gain popularity, especially among those looking to enhance their nutrition alongside whole grains. In summary, the findings from this study could not only boost the appeal of whole grain products but also promote a broader awareness of healthy eating habits, including the potential role of supplements like Rite Aid Calcium Citrate in maintaining overall health.