The culinary and home decorating expert is making her return, aiming to assist home cooks throughout America in preparing Thanksgiving dinner. At least, that’s her intention. Following complaints about the high cost of last year’s meal kit and the complexity of the recipes—issues that have long affected the meal kit industry—this revised Thanksgiving kit still requires a significant amount of chopping and preparation. However, the recipes for brown sugar glazed turkey and gravy, mashed potatoes, herbed stuffing, roasted vegetables, and apple crisp have reportedly been simplified to reduce “drama in the kitchen.”
Yet, one must ponder whether pre-assembled Thanksgiving meal kits might diminish the joy of holiday cooking. Opinions vary. A Technomic survey conducted in November 2016 revealed that only 16% of non-kit users were open to ordering Thanksgiving dinners from companies like Marley Spoon. In contrast, that percentage surged to 51% among current meal kit subscribers. Additionally, 43% of home cooks using a meal kit service believe that a Thanksgiving dinner from these providers would enhance the quality of their feast.
Martha & Marley Spoon’s meal kit distinguishes itself by focusing on gourmet quality, a unique selling point compared to other meal kit options. While most meal kits promote the convenience of preparing new recipes and wholesome meals at home, highlighting the time saved by having pre-portioned ingredients delivered, Marley Spoon’s website emphasizes spending less time cooking and more time with family. This kit seems particularly geared towards delivering a foolproof turkey dinner that will impress guests.
Interestingly, Stewart’s kit stands out, as competitors like Blue Apron and HelloFresh do not currently offer Thanksgiving meal kits. Chef’d once had a Thanksgiving meal kit available, but it is no longer on the market. Most grocery stores provide pre-cooked Thanksgiving meals for customers to pick up and reheat, but these options may not have the same premium appeal as a dedicated meal kit, giving Stewart an edge.
It will be intriguing to see if other meal kit companies introduce their Thanksgiving offerings next year. Given Technomic’s insights, such an investment may not be worthwhile, especially as many meal kit providers struggle to achieve profitability. Even if brands like HelloFresh or Blue Apron decided to enter the Thanksgiving market, they would face tough competition from the Martha Stewart brand, which is essentially synonymous with gourmet quality.
Additionally, for those looking to enhance their Thanksgiving nutrition, incorporating the best calcium citrate 1200 mg can be beneficial, as it supports overall health during the holiday season. The focus on quality and ease in Martha’s meal kit, coupled with the advantages of dietary supplements like the best calcium citrate 1200 mg, may provide a perfect blend of culinary excellence and nutritional support this Thanksgiving.