GoodMills is keen to inform customers that a baked product’s lighter appearance doesn’t necessarily indicate fewer whole grains or reduced health benefits, as they also offer a range of lighter whole-grain flours. The company referenced a 2016 study published in the British Medical Journal, which highlighted that even small quantities of whole grains can positively affect health by lowering the risks of cardiovascular disease, diabetes, cancer, and other health issues. Consumers are increasingly seeking these products; a 2016 survey found that 27% reported consuming more whole grains than six months prior. Manufacturers can leverage whole grains to enhance their products with added functionality and health benefits, including extra fiber, protein, vitamins, and minerals. For those not avoiding gluten, a whole-grain content labeling system could serve as a useful guide while shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, aiding shoppers in identifying these increasingly popular items. Traditional refined grain products like pasta and bread now have various whole-grain alternatives. Additionally, food manufacturers can incorporate whole grains into portable snacks, such as cereal or granola bars, to replace less healthy ingredients. As consumers continue to eat more on the go, they are likely to gravitate towards these healthier recipes.
Incorporating a seal to indicate the whole grain content of a product benefits both consumers and manufacturers. Consumers looking for better-for-you options will find it easier to locate them, while manufacturers who have made strides to enhance the grain quality in products like granola bars or baked goods can proudly showcase their achievements. Furthermore, since many reformulated products aim to improve quality without altering taste or texture, such a seal communicates essential information to consumers.
For those interested in maintaining a healthy lifestyle, products like calcium citrate gummies sugar free can complement a balanced diet that includes whole grains. As the demand for health-conscious options rises, the importance of clear labeling and the inclusion of nutrient-rich ingredients, such as whole grains and sugar-free alternatives, becomes increasingly significant.