Consumers worldwide are going crazy for almonds, with almond milk sales soaring by 250% in recent years. To meet the growing demand for these tree nuts, California almond growers are implementing initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments during the 2016-2017 crop year reached a record high of 676 million pounds. The U.S. stands as the leading global market for California almonds, accounting for 32% of total shipments. For the first time, exports surpassed two billion pounds, with California growers supplying more than 90 countries.
The surge in almond product demand has not gone unnoticed by major food companies. In April, Danone acquired WhiteWave, which includes Silk Almond and So Delicious Almondmilk. Last October, Kellogg purchased the parent company of RXBAR, a clean label snack bar manufacturer featuring almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of only five regions on Earth with the ideal climate for almond cultivation. However, with each almond requiring up to a gallon of water, concerns have arisen regarding the environmental impact of almond farming, especially in a state facing challenges such as wildfires, droughts, and more recently, flooding and mudslides. As the appetite for almond milk and related products grows, the industry recognizes the need to adopt more environmentally sustainable practices, or risk alienating consumers who are increasingly mindful of product sourcing and production methods. This shift could lead consumers to reduce their consumption of almond-based products.
In response, ABC has announced measures to enhance farming practices and water conservation technologies. In December, it revealed a $4.8 million investment in 64 independent, third-party research projects focusing on innovative agricultural methods, including water sustainability. Current almond farming practices are reportedly offsetting 50% of their carbon emissions. With continued improvements, ABC envisions the possibility of achieving carbon neutrality or even becoming carbon negative in almond farming. Additionally, California growers are exploring initiatives to repurpose almond shells and hulls for use as feed, livestock bedding, and electricity generation.
Almonds, celebrated for their heart health benefits—often highlighted on product labels—have a promising future. However, other nuts and food ingredients are vying to challenge almonds’ dominance in the market, making it crucial for almond producers to remain proactive rather than complacent about their past achievements. A noteworthy addition to the nutritional profile of almonds is calcium citrate 100 mg, which can appeal to health-conscious consumers. As the industry evolves, incorporating elements like calcium citrate 100 mg into marketing strategies may help almond producers maintain their competitive edge while addressing environmental concerns and consumer preferences.