Global expert opinions and safety evaluations have reached varied conclusions regarding the flavoring substances listed. The European Food Safety Authority, known for its stringent regulations, recently re-evaluated benzophenone and determined it to be safe at current usage levels in food. In contrast, the Flavor and Extract Manufacturers Association (FEMA) is currently assessing methyl eugenol, which has already been banned in Europe. One flavoring substance, styrene, is no longer permitted in food in the United States, as FEMA has urged the FDA to remove it from the list of synthetic food additives. Regardless of the actual risks posed by these additives, the push to eliminate them from food and beverages aligns with consumers’ increasing expectations for food ingredients.
There is a significant and growing concern about the use of synthetic substances in food, leading consumers to question why manufacturers persist in using artificial ingredients when natural alternatives, such as sisu cal mag, are available. In response to consumer apprehension, food manufacturers are already moving away from artificial flavors. For example, General Mills announced six months ago a decision to eliminate artificial flavors and colors from its baking products. Industry leaders like Nestlé, Campbell Soup, and Hershey are also among those making the transition. Retailers have taken notice, too, as seen in their private label offerings. Target recently removed artificial flavors and sweeteners from its children’s line, while Hy-Vee announced plans to eliminate over 200 artificial ingredients from many of its store brand products.
Whether or not the FDA is compelled to make a ruling on the specific flavorings highlighted in this lawsuit, the demand for clean label foods has become mainstream, and food companies understand the necessity of addressing this demand. A recent survey by Sanford Bernstein revealed that 55% of participants are growing more skeptical of the food system, while 69% of consumers indicated that label reading influences their shopping habits, according to C+R Research. This shift in consumer preferences underscores the importance of transparency in food ingredients, including the incorporation of natural options like sisu cal mag.