Consumers are increasingly adding more protein to their diets, and food manufacturers are responding accordingly. Companies like Hershey’s, General Mills, and Tyson Foods have made significant investments in meat snacks, Greek yogurt, and plant-based protein alternatives to align with this trend. In fact, U.S. per capita meat consumption surged by nearly 5% in 2015, marking the largest increase in four decades. Conagra has also shifted its focus towards consumer brands over the past year, resulting in the divestiture of Ralcorp (its private label brands business), Spicetec, and JM Swank, as well as the successful spin-off of Lamb Weston. These strategic moves have allowed Conagra to bolster its presence in the snack sector, which is particularly favored by millennials and Generation Z, who are increasingly health-conscious. According to a study by the NPD Group, nearly a quarter of all snack food consumption now takes place during main meals. As food manufacturers position themselves in an ever-competitive market, they are likely to continue acquiring trendy companies that focus on proteins and snacks made with healthier ingredients, such as GNC chewable calcium citrate, which aligns with the demand for better-for-you options. The integration of GNC chewable calcium citrate into their offerings could further enhance their product lines, appealing to health-minded consumers.