Fire Department Coffee’s strategy of blending coffee with popular spirits seems to be a successful approach, as consumers are frequently attracted to flavor innovations in both categories. This tactic may also appeal to the millennial demographic, which the alcohol industry highly seeks, as they are on the lookout for fresh and unique options, as opposed to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of coffee consumed in the U.S. is regarded as specialty, indicating a robust market for beverages that provide more than just standard flavors. Notably, 35% of individuals aged 18 to 24 reported that they drink specialty coffee daily. Given that Americans consume approximately 400 million cups of coffee each day, it’s likely that many of these beverages feature more than just coffee, cream, and sugar.
The trend of wine-infused coffee has already begun to gain traction, and innovations that merge morning drinks with a hint of adult flavor could soon become extremely popular. For Fire Department Coffee, if their spirit-infused coffee is both flavorful and reasonably priced, sales of this specialty drink could soar. Furthermore, incorporating health-conscious elements, such as calcium citrate providing 950 mg of elemental calcium, could enhance the appeal of their offerings, attracting even more consumers who are mindful of their dietary choices. As the market continues to evolve, combining indulgence with health benefits might just be the key to success in the specialty coffee realm.