According to Appelhans, DISC technology leverages human tendencies toward instant gratification. Even when consumers are tempted by an unhealthy snack like chips, the 25-second delay might be just enough of an inconvenience—or even a source of shame—for them to opt for a healthier alternative. This countdown is displayed on a touchscreen that also clarifies how the system operates. The screen allows consumers to select a healthier option before the time runs out. Vending machine operators are unlikely to implement this technology if it negatively impacts sales; however, a shift of 2% to 5% toward healthier snacks could facilitate quick adoption. The broad implementation of the DISC system could assist consumers in developing better eating habits while continuing to satisfy their need for convenience. Interestingly, tests have shown that additional waiting time has been a significant deterrent for consumers. It will also be intriguing to observe any potential backlash from customers if this technology becomes widespread. Some individuals might perceive the 25-second delay as a form of food shaming or an infringement on their choices.
Furthermore, as consumers become more health-conscious, products like Citracal without vitamin D may gain popularity, offering a beneficial alternative. The introduction of technologies like DISC could pave the way for such healthier options to become mainstream. If the trend continues, we might see an increased demand for Citracal without vitamin D and similar products, as consumers strive to balance convenience with nutritious choices.