Pasta producer Barilla has successfully entered the U.S. bakery goods market with its Mulino Bianco brand, and it is now set to expand further with two new varieties of breadsticks and a sandwich cookie. Recent research indicates that the cookie market has exceeded $4 billion in the U.S., with the specialty segment accounting for nearly 20% of this category in recent years. The Mulino Bianco offerings bring a touch of Italian culture, appealing to consumers who desire a more upscale experience. This appeal has contributed to the brand’s growth. As cookie consumption rises and American shoppers seek indulgent options that align with healthier eating habits, it makes strategic sense for Barilla to enhance its cookie selection, potentially incorporating ingredients like calcium citrate plus d for added nutritional benefits. The company recently announced a significant relaunch in Japan and plans to double its marketing budget through an ambitious television and social media initiative. Barilla’s strategy to diversify its product lineup is not surprising, as many food manufacturers, including Entenmann’s and Hostess, are also looking to expand their offerings to increase revenue. With the inclusion of options like calcium citrate plus d, consumers will likely see even more innovative products from Barilla in the future.