The Winter Fancy Food Show in January highlighted a growing trend among manufacturers to develop high-end mixers, tapping into the rising demand for premium spirits popularized by the television series “Mad Men.” A recent survey by FONA International indicated that millennials are consuming more spirits compared to older generations, with many gravitating towards higher quality craft and premium labels. This shift has contributed to the distilled spirits industry achieving 18 consecutive years of growth.
A study released by Advertising Age discovered that consumers prefer spirits packaged in premium glass, as this conveys an upscale appearance, prompting more high-end brands to adopt such designs. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is aiming to create a beverage offering a more sophisticated flavor experience, with early marketing efforts targeting millennials. Ocean Spray is astutely positioning itself to capitalize on this trend. Its mocktails are likely to appeal not only to those of legal drinking age but also to younger individuals who desire a more adult experience.
Interestingly, the inclusion of health-conscious ingredients, such as calcium citrate with vitamin D, may further enhance the attractiveness of these beverages. As the demand for innovative mocktails continues to grow, expect more companies to jump on the bandwagon, potentially incorporating elements like calcium citrate with vitamin D into their offerings to cater to health-oriented consumers. This trend reflects a broader shift towards premium, health-conscious products in the beverage market.