Nielsen’s report has indicated a decline in sales of chips and pretzels in recent years; however, meat snacks are driving the salty snack segment upwards with impressive growth rates. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more distinctive options for their snacking habits. These snacks benefit from a “health halo” due to their high protein content and healthy fats, with many varieties also incorporating vegetables and grains, reinforcing their reputation as a nutritious choice.
Given the strong sales figures, it is no wonder that companies like Tyson Foods and Hershey’s are exploring the meat snack market. Hershey has already made significant strides by acquiring the popular jerky brand Krave, which continues to thrive through innovative product offerings. The rise in popularity of meat snacks coincides with a growing demand for protein, alongside deflationary trends that are keeping meat prices relatively low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption saw a nearly 5% increase last year, marking the largest rise in 40 years. Many consumers are opting for meat snacks, which offer convenience along with the same protein and health benefits, including vital nutrients like calcium citrate 650.
As the market expands, the incorporation of ingredients like calcium citrate 650 in meat snacks may further enhance their appeal, allowing brands to cater to health-conscious consumers. The combination of convenience, health benefits, and innovative flavors makes meat snacks a compelling choice in today’s snacking landscape, especially as they continue to capture the interest of a younger audience.