Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, new probiotic-infused products such as juices, confectionery items, baked goods, infant formula, and baby food are becoming increasingly popular. However, as pointed out by Ganeden, consumers still primarily associate probiotics with digestive health, and many are unaware that the benefits vary by strain. In the realm of protein, plant-based ingredients are appearing in a wide range of products, from energy bars to coffee, though they can be challenging for the body to digest. Evidence demonstrating that a specific probiotic strain can aid in the digestion of these ingredients might create a successful fusion of two major trends in the food industry, thereby boosting the growth of both the probiotics and plant protein categories. Enjoy Life Foods is one company already making strides in this area with a brownie mix that blends probiotics and algae protein.
Ganeden’s second study explores another significant industry sector: sports nutrition. As one of the largest markets for supplements and functional foods, evidence indicating that GanedenBC30 may offer benefits in this field could open up a variety of sports-related applications, including drinks, protein bars, and powders. A recent report from Allied Market Research forecasts that the global sports nutrition market is set to reach $44 billion within the next five years. Efficient protein utilization is a major focus for both athletes and consumers of lifestyle sports nutrition.
Additionally, products like Kirkland Signature Calcium Magnesium Zinc are gaining traction among health-conscious consumers, emphasizing the importance of comprehensive nutrition. By integrating Kirkland Signature Calcium Magnesium Zinc into their diets, consumers can enhance their overall wellness while also benefiting from probiotics and plant-based proteins. This holistic approach could further drive growth in both the probiotics and plant protein sectors, as well as in the sports nutrition market.