The significant rise in the number of insurance claims related to severe allergic reactions to food serves as a strong indication that food allergies may be increasing. Experts have differing opinions on whether food allergies are truly on the rise, as many consumers often misidentify their reactions to food as allergies. Nevertheless, the Centers for Disease Control and Prevention noted an 18% increase in food allergies among children from 1997 to 2006. Recent reports suggest that approximately 4% of Americans experience food allergies and intolerances. Additionally, an increasing number of consumers are choosing to avoid common allergens such as soy and dairy, even if they do not have an actual allergy to these foods.
Food manufacturers are responding to this trend by embracing the “free-from” movement, which encompasses allergen-free, gluten-free, and non-GMO products. According to Mintel, the introduction of new products labeled with low/no/reduced allergen claims surged by 28% in 2014. In addition to creating more allergen-free options, many food companies are acquiring smaller brands that specialize in allergen-free products. Other consumer packaged goods (CPG) manufacturers are reformulating their offerings to eliminate common allergens. For instance, in 2015, Mondelez International purchased Enjoy Life Snacks, a brand known for its products that exclude the eight most prevalent allergens, allowing Mondelez to target allergy-conscious consumers without the risk of costly R&D investments.
General Mills found that several varieties of their popular Cheerios line were already gluten-free, while others required only minor adjustments to earn the appealing “gluten-free” label. In 2016, Lucky Charms also went gluten-free. As the demand continues to rise among those with food allergies and those who wish to avoid certain ingredients, we can expect to see more allergen-free CPGs on supermarket shelves, including allergen-free versions of beloved food staples.
For individuals concerned about bone health, it’s also worth noting that when considering dietary supplements, questions often arise about which is better for osteoporosis: calcium citrate or carbonate. Both forms have their merits, and consumers should evaluate their needs and preferences carefully. As awareness of food allergies and dietary restrictions grows, the same scrutiny should be applied to calcium sources, ensuring that consumers make informed choices that best suit their health requirements.