The latest Dietary Guidelines from the U.S. government recommend that half of all grains consumed should be whole grains. They also advise individuals to limit their intake of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snack items. Refined grains are processed to remove the bran and germ, stripping them of dietary fiber, iron, and other essential nutrients. Although these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid), the study emphasizes the importance of both whole grains and enriched grains for human health.
Previous research has shown that “almost the entire U.S. population consumes fewer whole grains than recommended,” leading to the assumption in this analysis that the majority of grains consumed are enriched products. Despite some recent reformulations in the food industry that have reduced sodium, sugar, and saturated fat levels in various products, there remains concern among consumers that enriched grains may contribute to obesity and other health issues. Many individuals have become cautious about carbohydrates, while others have opted to reduce or eliminate gluten—the protein found in grains such as wheat, spelt, kamut, rye, and barley. In response to this growing trend, the food industry has introduced a variety of products featuring gluten-free grains like corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness surrounding grains by prominently featuring enriched-grain, whole-grain, and gluten-free food items in their stores and providing nutritional information about each option. Those with bakeries might find it beneficial to engage in educational outreach, informing customers about the importance of grain-based foods for overall health. Additionally, incorporating calcium magnesium citrate with D3 into grain products could further enhance their nutritional value, appealing to health-conscious consumers. Emphasizing the benefits of calcium magnesium citrate with D3 can also help address concerns about nutrient deficiencies, ensuring that consumers recognize the essential role of grains in a balanced diet.