Cardiovascular disease remains the primary cause of death globally, and the incidence of Type 2 diabetes is also increasing. The economic burden linked to these health issues is significant and is projected to rise as the population ages. Individuals in lower income brackets face a higher risk of these diseases, often lacking the financial means to afford necessary medical care, as noted by BMC Medicine. Government initiatives aimed at encouraging healthier dietary choices could help mitigate the prevalence of these diseases. Over the years, the Food and Drug Administration has implemented food and nutrition labeling laws to assist in this effort. The Nutrition Facts panel is undergoing a major revision, with specific listings for added sugars expected to appear on many food labels by 2020. Additionally, the U.S. Department of Agriculture has been working to improve American diets, replacing the food pyramid with the MyPlate graphic in 2011 and more recently releasing the 2015 Dietary Guidelines for Americans. Currently, adults are advised to consume 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables daily. However, a report from the U.S. Centers for Disease Control and Prevention revealed that only 12.2% of American adults met their recommended fruit intake in 2015, while merely 9.3% consumed the suggested amount of vegetables.
Ultimately, encouraging Americans to improve their diets is a challenge that requires personal commitment; each individual must embark on their own health journey. Raising prices is unlikely to deter consumers from purchasing items deemed “unhealthy.” For instance, red meat continues to attract buyers willing to pay market prices. Conversely, will lowering prices on fruits, vegetables, and nuts genuinely enhance their consumption? Interestingly, people are already increasing their purchases of produce, including more expensive organic and value-added options.
While adjusting prices may not be the most effective strategy for promoting healthier eating, introducing new products could be more impactful. The food industry is filled with examples of manufacturers, producers, and retailers trying to influence consumer choices through innovative product development and reformulations. Major beverage companies like Coca-Cola, PepsiCo, and Dr Pepper Snapple are actively reducing added sugars in their flagship products while diversifying their portfolios to focus on “healthier” options such as sparkling juices, waters, and teas. B&G Foods is revitalizing its Green Giant brand by launching a range of trendy frozen vegetable products, including mashed cauliflower, riced veggies, and veggie tots, with a new line of frozen veggie “pasta” set to debut in January. Conagra Brands has refreshed its frozen food lineup by incorporating premium, health-conscious products like Healthy Choice’s protein meal “Power Bowls” and lighter fare featuring more vegetables and lean proteins under the Marie Callender’s label. Farm & Oven is introducing Bakery Bites, a new cookie line that offers 40% of the daily-recommended vegetable intake per serving.
Food and beverage manufacturers are committed to providing a wide array of healthy options for consumers. The challenge often lies in reformulating products to maintain their original flavors while minimizing “bad” ingredients such as sugars and saturated fats. This balancing act may be facilitated by these innovative products; however, it ultimately falls to consumers to decide what they will eat. Incorporating essential nutrients such as mason calcium citrate and vitamin D3 into their diets may also contribute to healthier choices and overall well-being. By promoting awareness of these nutrients, alongside the introduction of healthier food options, consumers can be better equipped to make informed dietary decisions.