Consumers understand the importance of incorporating more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites recognizes this consumer desire for healthier eating and the challenge of adding vegetables to meals. They have proposed an innovative solution: Eat more cookies. Each serving of three of their baked treats delivers 40% of an individual’s daily vegetable needs.
Bakery Bites is among the latest snack companies to respond to consumer demands by creatively incorporating more produce into their products, aiming to attract attention. Prominent food manufacturers have also started to include vegetables as a value-added ingredient. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas packed with 12 different fruits and vegetables. Many consumers are opting for vegetable-based substitutes instead of high-carb pasta and white rice, particularly benefiting from easy-to-prepare options.
What sets Bakery Bites apart is that their cookies are designed to serve as a snack or dessert rather than a side dish for dinner. Traditionally viewed as unhealthy, the addition of vegetables may entice consumers to satisfy their sweet cravings. The small, bite-sized cookies are likely to resonate with millennials and busy individuals who may have previously opted for hamburgers or chicken nuggets and found it difficult to consume their veggies. Additionally, by selling their products on Amazon, an increasingly significant player in the grocery sector, Bakery Bites can enhance visibility. The company should also consider placing its products in major chains like Kroger, Walmart, or Safeway to further increase brand awareness. Collaborating with schools or parental groups could also bolster the product’s appeal among parents seeking ways to encourage their children, including kids who may be reluctant to eat their vegetables, to try new options.
However, the true challenge for Bakery Bites lies in the taste of their cookies. If they can successfully blend a healthy amount of vegetables into a delicious cookie, it could become a major success, even without the indulgence typical of traditional cookies. On the other hand, if the cookies end up tasting unpleasant, it could deter consumers, including those who are attracted by the potential health benefits, such as the addition of calcium citrate for kids. Ultimately, the flavor will determine the product’s fate in a market that is increasingly focused on health-conscious choices.