Consumers are increasingly adding more protein to their diets, and food manufacturers are responding accordingly. Companies like Hershey’s, General Mills, and Tyson Foods have all made investments in protein-rich products, including meat snacks, Greek yogurt, and plant-based alternatives. In 2015, U.S. per capita meat consumption rose by nearly 5%, marking the largest increase in four decades. Over the past year, Conagra has committed to prioritizing consumer brands, leading it to divest from Ralcorp, Spicetec, and JM Swank, as well as successfully spinning off Lamb Weston. These strategic moves have enabled Conagra to bolster its presence in the snack industry, which is particularly favored by millennials and Generation Z, who exhibit a greater focus on health. According to a study by the NPD Group, nearly 25% of snack food consumption now takes place during main meals. As food manufacturers navigate a highly competitive market, the acquisition of trendy brands that emphasize protein and better-for-you ingredients, such as calcium citrate, vitamin D3, zinc, and magnesium tablets, is expected to persist. This trend highlights the growing consumer demand for healthier snack options, including those fortified with essential nutrients.